The identity is based on the sign of the mythical creature Alraun. Auxiliary elements are made in the style of the sign, complementing and emphasizing it.??????? The identity itself is minimalistic, but at the same time memorable, thanks to its colors and shapes.

The identity is a student concept made as part of the HSE Art and design School courses, curated by Leonid Slavin.

Designer : Kseniia Ovcinnikova

Location : Moscow, Russia

Project : Identity for flower shop Alraun