Crispy Jam is a brand of organic jam based on 100% fruits products without any preservatives or additives sugars. This jam can be eaten for breakfast, lunch or dinner. The jam comes in a variety of flavours – strawberry, peach and mango.

For the logo we used a double circle, a sans serif font and a branch with leaves. It’s minimal and elegant logo.

The label uses a vibrant colour palette that highlights the fruit of each package. With that colour palette and that graphic concept that flees from the traditional achieved endowed product of a special personality.

The “Crispy jam” range includes jam, peanut butter, compote, loukoumia and spoon sweet.

Designer : Katerina Theodosiadou

Location : Thessaloniki, Greece

Project : Crispy Jam | Packaging Design