This project is to create a new brand identity for Liebman Delicatessen and make it unique, contemporary and high-fashioned in the marketplace, while also helping strengthen its brand identity by creating different food packages.

The logo was redesigned and rebranded from the original logo. I used a single-color design on the basis of low cost, easy to reproduce. The intention is to preserve the original tradition of Liebman’s Deli while giving it a new contemporary meaning. Since this is a kosher restaurant, most of the food packaging is printed with the exclusive trademark of kosher food. The purpose is not only to make it easy for consumers to identify, but also to make the packaging itself more recognizable.

Designer : Kate Guo

Location : Walnut Creek, USA

Project : Liebman Delicatessen