Vogis is an Armenian gin, which is made exclusively from juniper growing in the Armenian highlands. We named the gin “Vogis” for it is made with devotion, valuing the spirit of the ancestors. The story of the product played a huge role in branding. In 1980-1986 the business trip to Cuba passed through London. It was when scientist Vardan Yavruyan tried gin in the capital city of England, and overly liked it. After returning to Armenia he received the recipe for the drink, using juniper fruits growing exclusively in the Armenian highlands. A few years later, the young members of the Yavruyan dynasty found the recipe of the gin in scientific documents and decided to give new life to their grandfather’s recipes, taking the initiative of making alcoholic beverages with a new spirit.

With the same dedication, our designers perfectly fulfilled their task and created the brand packaging. In the past, gin was sold in pharmacies as a medicinal tincture. Therefore, during the creation of the packaging design, a bottle label was chosen, which to some extent conveys the impression of a healing substance, but due to its modern approach and the illustrations of juniper, it has a beautiful appearance.

Designer : Indigo Branding

Location : Yerevan, Armenia

Project : Vogis Gin Packaging Design