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November 8, 2022

Hamster and Hammer

The MÅNESKIN Dry Gin No.12 is a new luxury European spirit, born and raised in German, produced by Detels & Wölky GbR from Sendenhorst, Germany. Number 12 stands for the twelve different test distillates until the final recipe finally was found. The main objective of the label design is to reflect gin’s complexity and originality through the graphic representation, create an identity that would be crisp and classic at the same time. The main characteristic features of the MÅNESKIN Dry Gin No.12 label design reflect gin’s individuality, sophistication and timeless. The list of high quality botanicals takes the center stage on the front part of the label which emphasizes originality of the gin. Exclusive ingredients should have received sufficient attention. Modern interpretation of Art Deco style, unique turquoise hot foil stamping decorations, clean shapes and elegant typeface represent exclusivity and high quality of the MÅNESKIN Dry Gin No.12. The label is lavishly decorated with ornate geometric design. Intricate and exceptional geometric forms are highlighted by the bright foil color in combination with a solid black background. The backside of the label is ornamented by deco “feathers”, they create a depth effect, when they shine through the coal-dark background on the front side of the label. Bold outline of the bottle well emphasizes the luxury and glamorous style of the label. Each bottle of the MÅNESKIN Dry Gin No.12 is unique and has hand lettered individual butch and bottle number. As a result, harmonious and timeless design stands out from the crowd. Consequently, it is not surprising that local society fell in love with the MÅNESKIN Dry Gin No.12. Needless to say, founders of Detels & Wölky GbR use only fully compostable filling materials, PVC-free material, warning tape made of paper and ship their packages climate-neutrally as part of the DHL Gogreen program.

Designer : Hamster and Hammer

Location : Minsk, Belarus

Project : Måneskin Dry Gin No.12 design




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