Pastaful. is a business that sells real Italian pasta in stores and online. The founders created this brand to attract younger people and make them passionate about cooking at home. In order to attract younger people and encourage them to cook at home, the packagings have quirky illustrations; a series of people relaxing with pasta. We have Rigatoni and Macaroni as a chair and Farfalle as a wing! By adding fun elements, people are going to look into the packaging more.

Designer : Grace Perdana Mulia

Location : Singapore

Project : Pastaful