Easy Base is a natural cooking base, which may be used to make sauces, dressings, soups, salads as well as main courses. The name Easy Base is a reference to the ease of use of the product as a cooking base for a wide variety of dishes. Regardless of the recipe and dish types, using a cooking base will speed up and simplify the cooking process.

In order to create consumer awareness of this new brand in the retail space, we focused on a brand block that includes the image of a plate with a photo of a cooking base. A food zone was designed on the packaging to demonstrate several consumption situations and dishes in which the product is used. The photographs were selected so as not to disturb the visual solution of the entire package. They also describe in large detail the natural composition, which is one of the main advantages of the brand.

At the moment, the design has been adapted to several lines with different designs: broths, sauces, dressings and ready meals. The image of the plate, which plays the role of a die cut on the packaging, made it possible to compare the food zone and the product category. In addition to that, each line has its own colour, but thanks to the use of single brand block, they look holistic.

Designer : Ferma Branding Agency

Location : Saint Petersburg, Russia

Project : Easy Base