Inside every woman lies an entire universe in which she is free to be herself. Throughout the day, this world of dreams and fantasies is patiently waiting for an opportunity to manifest itself. Vilimilis premium sweets help women break away from their routines and enjoy a moment of relief.

Vilimilis is an ‘escapist window’ that teleports a woman to her own cozy world where she can be who she really is.

Building on the idea of escapism, we integrated the ‘window’ as the visual cornerstone of packaging design. The illustrations that represent a woman’s inner world fully reveal themselves as soon as the box opens. Since every woman is unique, we created multiple characters with their own set of traits and features for each product, so that every woman can find herself through Vilimilis’s window.

Creative Director: Hovhannes Margaryan
Illustrator: Anush Ghazaryan
Designers: Anush Ghazaryan, Ani Amarian
Copywriters: Anjela Petrosyan, Tigran Gevorgyan
Photographers: Andranik Mantashyan, Lusine Grigoryan

Designer : Doping Creative Agency

Location : Yerevan, Armenia

Project : Vilimilis Sweets – Reveal Your True Nature