April 28, 2022

Doping Creative Agency

As recently we haven’t had a lot of victories in our lives, the winning spirit has vanished, and many people began to forget about the feeling of triumph, engulfed in troubles, lost spirits and gave up.

Music has always been one of the most powerful and inspiring ways to boost victorious morale: people used to sing or just listen closely to every note of it: it always helped to forget about the troubles and embrace the future with confidence in triumph.

Even scientific studies prove that music can improve your motivation. It can cause the brain to release dopamine, a chemical, which works to regulate motivation and goal-oriented behavior.

Having this in mind, we decided to create calendars with the best and most inspiring vinyl recordings inside. Designed as the agency’s 2022 corporate gift, they are meant to serve as a reminder to our clients and partners of victory every day.

This gift includes two pieces: vinyl and a calendar. The product is multifunctional. It can be used both as a wall calendar and vinyl packaging. Once the calendar year is over and all the months have been cut out, the calendar will serve as a box for the vinyl for the rest of its life.

With the word “Vinyl” at its base, we decided to change the name and make it “Winyl,” having a word-play and emphasizing the product’s main purpose, which is to raise spirits, inspire success, and motivate for the new goals in life. So, we called our corporate gifts “WINYL”.

It was a big success. Our partners and clients loved it!

Creative Director: Hovhannes Margaryan
Art Director: Anush Ghazaryan
Designer: Ani Amarian
Photographer: Andran Mantashyan
Account Manager: Diana Stepanyan

Designer : Doping Creative Agency

Location : Yerevan, Armenia

Project : Winyl – Calendar, Corporate Gifts 2022