The challenge: Hyle, pronounced /?ha?Ii/, from the ancient Greek word «???». Matter. Material. What matters. Hyle is a brand of limited edition, handcrafted, functional art objects. Project collections of usable pieces that act as catalysts to open the eyes and soul to the rich diversity of Greece’s landscapes, history and cultural heritage. Transformation meets inspiration and together produce the experience of unique artisanal designs that challenge perception. Hyle is matter and art that provoke the senses and create everyday memorable rituals.
The concept: We created Hyle’s identity and branding by visualising “matter”. We thought of it as something abstract, with flow. A universe, a land of tales as every object has its own story.
Location : Athens, Greece
Project : Hyle – Land of Tales