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October 10, 2022

Black Squid Design

The Family-owned distillery has quite literally been ‘Built from the garden up’, so the packaging and brand needed to depict this ethos. They produce uncomplicated, creative and innovative spirits, while always keeping respectful to the traditional art form of distilling – was key in creating their visual identity. It’s earthy, tactile and honest but intertwined with stories, just like their surroundings in the Adelaide Hills.

The new two-tone labels pay homage to the old branding, the arrow-like design reinvented to represent the three founding members building further success and the arrow pointing down to their roots and produce. The bottle is completely custom, which has been uniquely designed, it’s beautiful to hold and to look at whilst also being practical.

Designer : Black Squid Design

Location : North Adelaide, Australia

Project : Ambleside Distillers




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