Communication campaign for the first edition of Festival Latent. A project that seeks to promote and empower emerging talent in the field of design and creativity.
Latent means “existing but not yet developed or manifest; hidden or concealed”. Based on this concept we created a visual system where everything happens in a second layer, which shows its desire to be present and observed.
Credits:
Motion graphics by Gimmewings
Creative direction by Bakoom Studio
Location : Terrassa (Barcelona), Spain
Project : Latent