April 20, 2022

Arbo Design

YABÁ Premium Cachaça is a Brazilian spirit made primarily for export to premium markets. This packaging is an IF awarded and its design is built on the concept of creating a bottle that frees up a maximum amount of space during shipping. The triangular neckless shape of the bottle takes up 42% less space in a container. These innovative bottles can be stacked and organized to minimize the amount of empty space usually required to ship liquor bottles. This process demonstrates how the power of design can play an important role in business strategy, adding visual value to the product and helping increase the product’s profitability.

Designer : Arbo Design – Daniel Kroker and Valkiria Pedri

Location : Curitiba, Brazil

Project : YABÁ Premium Cachaça