September 19, 2022


Obom’s Kitchen. This is West African food, unleashed. Obom’s Kitchen is a brand dedicated to centuries of traditional cooking, delivered for today’s fast world. We created a bold statement and a fun and energetic brand to match. Jollof rice typically takes over 4 hours to cook properly and in West Africa, and it isn’t a party unless there’s a huge bowl of jollof rice on the table. That’s where Obom’s Kitchen comes in with a brand new challenger product – jollof rice cooked in the microwave in a few minutes. An explosion of colour, authenticity and warmth, remixed for the UK market.

Designer : ALLGOOD

Location : Leeds, UK

Project : Obom’s Kitchen