Rani is the first producer of juice along with natural fruit chunks in Iran. Upgrading and improving Rani brand packaging with the Fruit Ninja concept started from 2020. This process was done with the cooperation of Aujan Holding team and the initial concept was provided to me by the client.

The illustration of all fruits was designed based on the basic structure desired by the client. The main target of this product if young people and teenagers, and the packaging should be quite exciting and impressive for them. The main advantage of this product is the presence of fruit chunks in this product and the audience know this brand because of the presence of this chunks, so the packaging should be base on the presence of the slices and fruit chunks.

Designer : Ali Banishoraka

Location : Tehran, Iran

Project : Rani Juice Packaging