January 23, 2021


Beeo is a new brand of honey that strictly adheres to the criteria of organic farming and especially the good remuneration of the beekeeper working in cooperation with us. Modern in its way of producing honey, it is also modern in its graphic identity. Beeo is the contraction of “bee” and “biologic, this gives a name that is striking, thoughtful, and effectively evokes honey. I then thought that the logo should evoke both the field of activity and the first letter of Beeo. So I realized that if you take a part in a stylized beehive design, you can see the letter “B” appear. I also realized that it suggests the wings of bees (only if we duplicate it and put it facing each other). To denote with this very modern pictogram and raffiné, I added this rather striking typeface, as it reflects the organic aspect. I chose to superimpose the typography on the pictogram because, in my opinion, it shows that the biologic aspect takes over the brand in a positive way. The colors make it even easier to guide us afin to know what we are in since this orange gradient echoes the product on offer, which is honey.

Beeo’s packaging is a perfect reflection of the brand itself. Modernity associated with authenticity is the 2 keywords of this packaging. Modernity is due in particular to its atypical and new shape. It stands out from other traditional brands that always have the same thing, which repeats itself without any subtlety. Beeo wishes to transmit the taste of excellence and this is already done by an innovative packaging. The shape, therefore, reminds us of a simplified hive that served as the basis for building my logo. There is an analogical link between the logo and the packaging, because by tracing an axis in the middle and retaining only the first two floors, it forms the letter B of Beeo. This link implicitly makes it possible to recognize the brand thanks only to this honey pot. Exceptionality and excellence rhyme with authenticity thanks to this shape giving birth to this elixir appreciated by all. Authenticity can also be felt through noble materials such as wood, which evokes nature and echoes the attention Beeo pays to the environment. Glass is recyclable, which reinforces this responsible and environmentally friendly aspect. The packaging is as unique as the honey it contains.

Designer : TABUTIEAUX Mattéo https://hurtikonn.wixsite.com/hurtikonngraphic

Location : Hayange, France

Project : Beeo Honey