We were commissioned by Soul Coffee to create their new range of Iced Coffee; four caffeine infused flavours to be drank cold straight out of the fridge. Taking inspiration from the surf culture of Sri Lanka, we created the tagline ‘post-surf fuel’, envisioning thirsty surfers enjoying an icy cold morning caffeine hit after their first wave of the day. Featuring illustrations of Lankan surf scenes commonly seen around the island, the outcome is a surf-infused tropical escape on a base of dreamy, pastel colours for a product that helps Soul Coffee to stand out on the shelves of some of the biggest reretailers on the island.
Location : Colombo, Sri Lanka
Project : Tropical Iced Coffee Label Design & Packaging