September 24, 2021

Emi Renzi

I re-established brand identity, such as A’ddict’s brand essence, concept, and slogan, by carefully looking into A’ddict’s initial plan and looking at brand values to find a solution accordingly. Based on this, I added additional elements that can convey the brand’s identity of ‘scent’ and ‘layering’ product appeal and instilled a differentiated experience to consumers through the new brand identity design guide.

Designer : SEUNG AH LEE

Location : Seoul – Korea

Project :  A’ddict Brand Identity & Product Design