November 15, 2021


The first line of its kind, Fit Bake offers baking products that are keto-friendly, gluten-free, low-calorie and are as good (or even better!) than the traditional unhealthy stuff. Think the younger, cooler, healthier version of Betty Crocker.
To disrupt the health aisle, we created a visual language that celebrates the amazing texture and deliciousness of each Fit Bake creation. Hero product shots with oversized “bites” show off the soft, moist texture while cascading sprinkles add a fun finishing touch. The result puts the shopper “in the
moment” with irresistible appetite appeal, then seals the deal with bold health call-outs.

Designer : Riser

Location : Reno, Nevada, USA

Project : Fit Bake Branding & Packaging Design