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January 7, 2021

MamboMambo

Brewed in nature
Rooted in a long-term vision and the values that characterize La Souche: warmth, diversity and love of nature.The new identity defines and establishes the brand foundations. It facilitates its recognition and consistency across all platforms.

To each beer its color!
Improving in-store brand recognition while retaining the roots of the old labels: the illustrations by Félix Girard. With the rebrand, there is now an easier differentiation between products and there is a more significant place for storytelling elements.

Location : Québec, Canada

Project : La Souche

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