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October 14, 2022

Katerina Theodosiadou

Amour is French Company businesses specialized in luxury chocolates.

It all starts with a cocoa seed in a distant tropical lands and ends with the Amour chocolates you enjoy every day. The company controls the entire production process, from the introduction and selections of the cocoa to the end product.

The goal of the company is to offer tasty products with the same care and devotion, and with the highest possible standards, in order for Amour products to maintain their status as first choice products in the hearts of consumers forever!

For the logo I used two halves and different wircles one bigger than the other and in the middle a calligraphic font with the name of the company “Amour”. Above the word there are two leaves of the cocoa bean.

For the packaging I used a gradient forest. A gradient forest were generated to visualize the unique taste experience of each flavour. The series contains packagings for the flavours milk chocolate, milk chocolate with almonds, dark chocolate, dark chocolate with salted caramel and milk chocolate with strawberry and yogurt.

The products were created for that stood out from all of the pre-existing competitors on the market.

The packaging study and material is different from the standards as it has been designed to be 100% recyclable materials.

Designer : Katerina Theodosiadou

Location : Thessaloniki, Greece

Project : Amour Chocolate || Packaging Design




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