Barev is one of our favorite packaging designs created at our agency from A to Z. Hayasy Group is a large exporter of delicious preserves, juices, jams, and compotes made from sun nurtured fruits and vegetables that grow around Ararat Valley. The product’s primary consumer usually recalls their grandmas making delicious home-made preserves. As the product is organic and doesn’t contain GMOs, our team of designers and illustrators decided to create a Grandma character who would tell sweet stories about the process of making those preserves, marinades, etc. The name chosen for the brand – “Barev,” means “Hello” in Armenian. This is the word that foreigners and the Armenian diaspora know and it will hint about the product’s origin. In this way, the naming, logo, and packaging design created at our agency will talk to consumers from the shelves worldwide and tell tasty tales about Armenian wonderland.
On the packaging designs for the corresponding products, one can see the Grandma character in different poses: arranging the giant pears, taking photos of the plums from her tree, making a compote, etc. In this way, our team of designers derived a colorful and bright design line, which will stand out on the supermarket shelves.
Designer : Indigo Branding
Location : Yerevan, Armenia
Project : Barev from Armenia