Embedded in the lush tropical forest and the pristine environment of Costa Rica, Virtú was born out of a desire to leverage the wisdom of nature to promote well-being. Since the dawn of humanity, plants and their beneficial effects have been our allies to better our lives and improve our physical and mental health. Virtú is a continuation of this long tradition to bring human beings and nature closer.
Further, Virtú draws from a rich and long tradition of cultivating virtues that has its roots in the philosophy of Aristotle. The concept was then developed throughout the centuries in the Roman Empire and in the Middle Ages. Virtú thus inscribes itself in a long lineage of practices that promote the cherishing of the body and the mind.
We were commissioned to generate a project from scratch, thinking from the name, logo, branding and packaging. Everything was structured in a conceptual way to communicate and reflect the essence of a unique brand of Costa Rica, for the world.
Location : Heredia, Costa Rica
Project : Virtú