The name refers to the indelible memories. Thus arose the phrase: “We are the fragments of what we remember.” The label includes elements that refer to childhood, taking as a reference the winemaker of this wine’s childhood, the things that he did and liked when he was a child.
Memories are fluid, they are not exact and that is why on the label they are represented as running liquids. It was sought that when people drank the wine they would go through the label and see in detail those situations, objects and feel identified.
Location : Mendoza, Argentina
Project : Indeleble