La Labia is a Podcast platform produced by friends Luciana Olivares and Pamela Rodríguez. She are known as professionals, successful, but
also women without manual. They touch on various topics such as: music, marketing, writing, relationships, couples, motherhood. But all
breaking the classic stereotypes.
Based on that, we made a visual identity where the focus is on being sexy, intense, naughty and rebellious. In addition, the composition of the
geometric logo was made from the classic script, this route was taken by the client because he wanted to get out of the classic, thus
transmitting empowerment, security and zero filters. As for the graphic system, the color palette was chosen for its high contrast in the red
trim, to convey sensuality and mischief. We also develop a series of icons and illustrations as graphic language for all occasions.
Location : Lima, Peru
Project : La Labia