January 29, 2021

David Byerlee Design

Kaleidoscope is a new wine brand created for Pinnacle Drinks with distribution throughout major liquor stores Australia wide. The brief was to inject a new look into the market; creating an eye-catching label that attracts the explorative buyer from the bottle shop shelf. Inspired by elegant perfume bottle designs and their light refractions; the Kaleidoscope range begins with two tiers of equally innovative, modern Chardonnay.

Location : South Brighton, Australia

Project : Kaleidoscope