TODXS :: Creative idea that aims to socially manifest a current problem. It is about breaking with gender identities in products highly contaminated by the feminine or masculine image that identifies them.
TODXS is a natural shower gel for everyone. It is a Gel for everyone with a modern, modern, transgressive and inclusive design. The X allows to aseptically encompass all genders with equality.
With this idea in mind, a simple, minimalist graphic is presented, with a predominance of transparencies, the visual play of superimpositions and the void between the characters that mark the gender itself. Clear and honest concepts that configure a new image with a new product message.
Location : Palma de Mallorca, Spain
Project : Todxs