The new naming was created, a dynamic logo (changing on packages), a packaging system with a simple round cut was thought out, a visual fitness series was developed which over time expanded by creating additional useful additives: bran, oats, buckwheat, multigrain, etc.

Visual Solution: The design concept was a circle (round shape was the most convenient for manufacturers to cut on plain packaging). The “ball” that bounces across a series of packages on the counter creates an additional eye-catching effect together with super bright and fashionable shades, unusual for such a product.

The Result: A simple storytelling with sports characters (for active youth) especially attracted the attention of the new desired audience. The useful product has finally begun to conquer its audience both in the domestic market of the country and in new sales markets.

Designer : Alexey Lysogorov

Location : Bishkek, Kyrgyzstan

Project : Fit Bread