July 29, 2020

Will Thacker

New packaging and design for Kopparberg Hard Seltzers created by @20something_london Developed to reflect the refreshing lightness of seltzers, while not losing the intensity of fruit flavour that people expect from Kopparberg. Kopparberg’s distinctive black and gold stamp is in there, but there is an energy and playfulness to this product design that reflects a new generation’s attitudes to alcohol.

Designer : Will Thacker

Location : London , UK

Project : Hard Seltzers