April 24, 2020


Hsu’s Promise is a locally well known homemade food provider located in Yinnge, Taipei. Good reputation of their cuisine has been establiched for sevreal years, and now the 2nd generation, Hsu’s 2 sons, is trying to take the brand to another level by identify redesign. A chef is like an artist of flavor, so we choose to illustrate Hsu brothers as stylists using chopsticks instead of scissors. A retro western barbershop style is adapted to show the spirit os passion boldness.
Location : Taipei City,Taiwan (ROC)

Project : Hsu’s Promise