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May 29, 2020

Toormix

Odacova, which comes from the word Avocado (Avocado) in reverse, is a new gastronomic space in the city of Barcelona specializing in healthy cuisine and natural juices. A place in the center of the city with a warm, fresh and open interior that remains open from very early in the morning until night, offering a balanced proposal with great emphasis on vegetarian and local products. Marta Verges, an expert nutritionist, is the gastronomic consultant of Odacova and helps in the creation of an original menu that makes it unique and completely balanced.
The new identity expresses quality values through a symbol that represents a seal of approval and a graphic code based on the importance of the product and the diverse categories of dishes offered by the restaurant.
An identity in the form of a seal, which incorporates the baseline “Real Food Cafe” as a declaration of intent of a local site focused on healthy food, with a quality product and an original offer based on nutritional quality at reasonable prices.
An iconographic system that allows you to easily understand the restaurant’s gastronomic offer: combined dishes, sandwiches, coffee and breakfast, pizza, salads, etc. And a clear, descriptive and graphic language that responds to the expression of terrains, products or other plant elements, by means of various textures.
A language of proximity that expresses organoleptic values and the benefits of each product through a menu that is clear and direct, as well as its various communication messages, labeled #odacovarealfood as a common thread.

Designer : Toormix

Location : Barcelona, Spain

Project : Odacova café branding project

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