Skittles Giants has been added to the established brands portfolio to give new consumers and loyal followers something different to chew on. Straight Forward Design’s creative approach strikes the right balance between differentiation from the core brand and celebrating this new, unique product.
To generate further buzz, Straight Forward Design created a quirky influencer pack – a brightly branded box houses a series of Skittles-centric props to accentuate the big and small aspect of the Giants versus the original-sized product.
Designer : Straight Forward
Location : London, UK
Project : Skittles Giants