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November 9, 2020

Salt and Sugar Creative Studio

Yusuf Bektaş is a new jewelery brand located in Istanbul. They have a wide range of prod-ucts with classical designs. Considering their target market we created a simple yet an elegant identity. The brief was to built a conventional look with a modern approach. So we designed a minimalistic icon (combination of letters Y and B) with a logo that includes both classical and a modern typeface. Also for the colour combinations we tried to support this goal. Hope you enjoy this project as much as we do.

Designer : Salt and Sugar Creative Studio http://www.saltandsugarstudio.com

Location : Istanbul, TURKEY

Project : Yusuf Bektas Jewelery

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