Imperial Leather approached brand and packaging specialist PB Creative with the challenge of embodying Foamburst’s upbeat, experiential USP as part of the new identity. Foamburst arrived on the market with its completely unique gel-to-foam formula just over 20 years ago and since then other brands have followed suit. The new identity needed to make Foamburst stand-out on shelf and reinvigorate that initial sense of excitement and set it apart from regular body-wash brands.
Location : London, UK
Project : Foamburst