The Lamiale brand thrives on the idea of love – inspiring, enjoying, and most importantly, sharing it. It strives to be the only brand that cherishes lavender for all of its natural benefits, its (still heavily untapped) healing potential, and a tradition of love since… well, forever. The brand’s ultimate goal is to connect the world through lavender, deservingly so. With Lamiale, love and lavender live together in perfect harmony, hence Lamiale’s designer and art & creative director Magdalena Krpina Zdilar created the perfect word for it – LOVENDER.
The concept of the brand
Conceptually, Magdalena wanted to redirect from the plantz itself and gather everything that makes lavender as it is. The notion of lavender does not only apply to the plant itself but the environment in which it grows, the atmosphere it exists in, the hands which carefully sew every sachet, and the entire process from its emergence to its survival (soil, sun, light, heat, water, air). These are all elements to a mosaic stone in the whole picture – the Lamiale story, which naturally… ends in love. Lamiale is inspired by nature, but personalized by love and wants to make it easy for you to pick the right gift for your family, friends, and lovers. To create a moment in time to be remembered. Lamiale’s gentle mixture of luxury, affection, and soothing fragrance makes it the perfect gift for any occasion.
From an aesthetic standpoint, Lamiale’s design features a pleasing, dynamic external packaging that exudes freshness, purity, dynamism, and decentness. Comfortably static and dominantly sharp around the edges, the packaging is colorful and playful while at the same time keeping a modern and minimalistic look. The gold foil accents on certain elements give the impression of warmth, sunlight, heat, vitality, and the overall richness of nature.
The top part of the packaging slides up to open. The internal part of the packaging is monochromatic, static and visually “bold”, giving it a strong visual contrast to its exterior while also purposefully bringing the contents of it into the spotlight in an elegant way. 15 sachet bags and 5 hooks/hangers are finely arranged, one by one, as any luxury worthwhile, such as jewelry or high-end watches.
In other words, the lavender sachet bags themselves do not blend into the packaging but rather stand out as the main stars of the product once you open up the box, prompted to be taken out and enjoyed. The idea was to create a packaging conceptually similar to a lavender bush that somehow spreads from the above upwards. Truly, Lamiale’s design inside-and-out is embodied within the spirit of lavender.
By choosing 35 % cotton content WILD® paper that enhances the unique texture with softness and natural feel, the Lamiale packaging also got a tactile dimension highlighted.
Designer : Magdalena Krpina Zdilar
Location : Zagreb, Croatia
Project : Lamiale, the Box Full of Lovender