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November 12, 2020

KIDS

We redefined the company name, thinking about future projects involving more things than just eggs, so we came up with “Creative Chickens”, while naming the new product KOROKO. An easy to pronounce, easy to understand name, with a global appeal.
The identity had to explain the product properly, so we visualised a broken egg with the inside containing the ingredient giving the egg its specific flavour. We also created a funny story that would be coherent with the production process. We made it clear that this was a healthy farm product undergoing no strange alterations whatsoever. KOROKO flavoured eggs are now a reality in the main supermarkets and traditional covered markets, standing out above the competition.

What’s Unique?
We had an interesting product, eggs with aromas like truffle, ham, garlic, tomato and Roquefort cheese. This was a great innovation that had to be sold to consumers in the most attractive way possible. We redefined the company name, thinking about future projects involving more things than just eggs, so we came up with “Creative Chickens”, while naming the new product KOROKO

Designer : KIDS https://agenciakids.es/

Location : Valencia, Spain

 

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