January 30, 2020

Kevin Lam

Kiwi Manuka®’s products draw on the knowledge of New Zealand’s Maori people, who have used Mānuka in their traditional medicine for centuries. Together with the development of modern research and clinical study, Kiwi Manuka® was Born.

Kiwi Manuka®’s products have also bring together a unique blend of cultural heritage and modern technology to deliver a range of natural, Manuka Honey-based products for health and wellbeing.

From there on, a complete set of visual identity has been created to serve the purpose of demonstrating the brand identity.

To be able to express the brand complexity and brings out the energy within, various dynamic geometric shapes has been created as symbolisation throughout the honey label series.

These well thought shapes each represent either the key ingredients or the strategic locations of the brand background.

To enhance each products has its own unique characteristic and flavour, a unique emblem is designed for each category of honey. This could well demonstrate every product is carefully monitored, ensuring each bottle are in great quality. It is not only achieving a nature modern aesthetic look but also match the youthful approach vision of Kiwi Manuka®.

Colour plays an essential role in visual identity. In order to present the natural and organic flavours of the brand, pastel colour palette is used across the honey range. Mānuka honey is renowned worldwide for its “Unique Manuka Factor” (UMF™). It has the richest taste among all other honey, hence the most vibrant colour is used to differentiate it from others. While each floral honey’s colour palette is following the characteristic of their own flower.

Designer : Kevin Lam

Location : Rochedale, Australia

Project : Kiwi Manuka Mānuka Honey