Laika Pet Brand came up as a creative project for my portfolio. It is a fact that the retail sector of canine alimentation is booming. There is such a supply of products in the store shelf that is very difficult to stand out among all the competitors. The packaging intends to reminisce the amusing situation that happens when the owner decides to reward his/her pet. Focusing on that, we somehow favor the purchase of the product. In addition, the package features fairly saturated colors and a lighthearted typography, undoubtedly another indirect way of ‘’cheering’’ the consumer to pick that package instead of others.