January 12, 2020

IDna Group

Faxe Kondi is an iconic Danish brand and Denmark’s most popular lemon/lime flavoured soft drink. Faxe Kondi has been on the market since 1971 and was originally tapped on beer bottles as they were owned by a brewery. Several years and bottles later, Faxe Kondi did no longer feel that the current bottle reflected the brand’s DNA, heritage and iconic status. The task was therefore to create a new bottle design which embraces the values that makes Faxe Kondi so unique. Packaging design is after all, a promise of what to expect.

Designer : IDna Group

Location :  Copenhagen, Danmark

Project : An iconic bottle for an iconic brand