July 28, 2020

Francesco Paternoster

Branding and Packaging (concept) for an Italian brewery. The aim of this meta-project was to study a possible relationship with alchemy, illustration and packaging. The can is not treated as a simple package but is conceived as book page in which an entire story of beer, ufos and stars is written. The inspiration comes from ancient prints found on seventeenth-century books, depicting scenes of alchemical transformation, botanical illustrations and fantastic creatures.

Designer : Francesco Paternoster

Location : Milan, Italy

Project : Hubble