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April 1, 2020

Estefanía Cáceres

Paletería by Alex¨ is an entrepreneurship that commercializes artisanal popsicle and has developed a franchise business model in Ecuador. Their fresh and natural popsicle needed a packaging design to expand their national commercialization. The packaging had to be appealing, contrasting and also needed to enhance their artisanal nature, which is why the illustrations were created using colored pencil textures in order to engage the target audience that is composed mainly by children.

Designer : Estefanía Cáceres

Location : Barcelona, Spain

Project : La Paletería by Alex

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