Create a logo for a business support network called The Good Gang is a collective of different companies for the greater good, to give back to people and the planet. (FYI, Crowdfunding is on the way)
The use of circular tube was employed to communicate the meaning of ‘gang’ and security. Credibility and invulnerability were aided by reductive typography and bold colours.
It provided a blank canvas but also a way for us to respond to the naming power instead of a particular sector such as typical organic food and break greenwash cliche and clutters.
As a result, ‘The Good Gang’ effectively reflects its purpose as a thriving association for multiple brands and companies that share similar missions and value.
Safety / Cool / Bold / Creative
Audience Research groups
Businesses based on plant-based brands and products