B’M propolis balm is a 100% natural product according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).

It is used by both men and women, so it was important for the design to be unisex, to commuicate equally as a cosmetic and as an API therapy produtc, and to be positionned as a premium is its category.