A summer small size Champagne rosé bottle, is there anything more french ?
Boizel Champagne, a family brand founded in 1834, needed an “alibi” project to promote one of their products. What is an “alibi” you might ask? Well, by definition it’s a pretext, a justification. To put it simple it’s a marketing operation with the goal to promote a product, through the creation of a new accessory, like a packaging for example.
The product to be promoted was a small size pink champagne bottle, very feminine and elegant. We came up (with the collaboration of agencies Royal River and Douzal) with this summer pouch / basket packaging, enabling you to transport your favorite champagne to a picnic-chic on the quai de Notre-Dame or in the Jardin des Tuileries. A handmade straw pouch, designed to fit the bottle like a glove. The glamourous detail ?
Two pearls, used as closing elements of the pouch / basket.
Jimmy Delatour, founder and designer at Delatour Design Paris.
Designer :Delatour Design Paris http://www.delatourdesignparis.com
Location : Paris, France
Project : Champagne rosé picnic-chic pouch