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August 8, 2020

Chloe Briggs

Milo is a cocoa-malt milk energy drink by Nestle, whose packaging and branding I have redesigned. I created a fresh design of their logo with smooth typography, mounted on a bright, dynamic pattern to emphasise the energetic feel of the drink. I maintained their basic logo shape and iconic green within the pattern to keep it recognisable. Most chocolate milk packaging tries to stay quite minimalistic, but Milo goes out of their way to advertise the energy and nutrients that milk can provide. I took this dynamism and pushed it further, adding a fresh twist to the can design.

Designer : Chloe Briggs

Location : Leicester, England

Project : Milo Chocolate Milk Redesign

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