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January 9, 2020

B&B studio

The healthy snack bar category is showing no signs of slowing down, and as it grows,
it’s getting harder to distinguish one brand from the next. With numerous health benefit
claims and emphasis on taste cues, the category is becoming saturated and confusing.
Together with the client, we identified an opportunity for a snack bar brand that stays
true to one single core ingredient – peanuts. We were briefed to create the product
proposition and brand strategy, brand name, identity, packaging design and wider brand
world.

Designer : B&B studio

Location :  London, UK

Project : POP

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