I made a big restyling of logo, brand identity and all the beer labels.

Original logo was a recall to Asclepio scepter twisted on a beer glass (Asclepio is the the God of medicine in Greek mythology) and I worked on it in a “less is more” way to make it more bold and effective. Then, I totally changed the labels, working on a strong colors stripe on white background.
What is the important idea is that every beer label is characterized, in addition to one color, by a pattern that represents the idea behind the beer’s name: for Flebo (which means in medical terms IV) I created a pattern made up by small blood spots; Neuro’s pattern is made by neurons; for Tac (CAT, computerised axial tomography) I drew brains scans from real tomographies; Tripel is made by the chemical representation of “tripelennamina”, a active principle… and so on.

I completed the packaging with the illustration of a Nurse that underlines the idea and the philosophy behind this brewery.

Designer : Auca Design