Package design is a creative, but also, at the same time, a demanding practical process, that aims to embrace and feature the unique characteristics of the product, while it protects it in a perfect way. In our case, an extra virgin olive oil from the island of Thassos, was in need of packaging and name. And indeed, Artware accepted these two challenges of package design and branding, thus started with the process of studying both the product’s main characteristics and the market, focusing on competition.
There were two main characteristics that inspired us in this project. The first one was the historical, but also common in everyday life valuable presence of the product, as an ingredient, a trade product, or a “functional” idea in the local, and the Mediterranean in general, culture.
The second aspect was the significance of the location. The “roots” of the product and the “branches” of its production, all well connected to the soil and the land. A piece of land that was commonly given as an allotment to the farmers.
Designer : Artware
Location : Kavala, Greece
Project : Kliros, Extra Vergin Olive Oil