Meiji, a snack company, is well known for having play-ish Japanese graphic design, so for an occidental market the idea was to keep a « kawaii » feeling with a visually clean design. 2 playful mini marshmallows interfering with the name and the flavor, makes the product catchy and childhood nostalgic. The bubbly main font add a mental texture and tenderness to the produc.

Location : 

Madrid, Spain

Project : Meiji Mini Marshmallows