This is a school project (’’ If ”La Grande Épicerie de Paris” was to change their packaging for one product, what will it be like? ’’) ”La Grande Épicerie de Paris” would offer its customers new packaging for its chocolate, lemon and raspberry ‘’palets’’. While keeping its original logo, these new packagings would offer consumers a sharing experience with a sliding system. The patterns are an abstract way of representing the taste associated with each ‘’palet’’ with their respective color system, but also a way of evoking the lightness and elegance of the products that the brand would like to highlight.
Designer : Alexia Lamoviz
Location : Saint-Maur des Fossés, France
Project : La Grande Épicerie de Paris